2009-12-09 - By Steve Graves, Ask-A-Butcher.com
Boar's Head Meats Disrupts Cancer Fundraiser
"Boar's Head, the country's top-selling deli meat company, left local folks angry and scratching their heads Saturday after it disrupted Susan G. Komen for the Cure support breast cancer research fundraisers at four businesses.
Steve Riley, marketing director for Dietz & Watson — main competition for Boar's Head — says the Sarasota-based company ran off customers at Topps Supermarket, The Sandy Butler Gourmet Market, Mario's Italian Meat Market and City Deli by parking trucks in parking lots and entrance ways........"
I would find it hard to believe that Boar's Head would use such immature, unethical, despicable, tacky and bullying tactics, but apparently I was wrong. Publix Supermarket, the largest grocery chain in the Southeast, enjoys a healthy RELATIONSHIP with Boar's Head and they were one of the main reasons for their corporate move from New York to sunny Florida.
Boars Head's marketing tactics remind me of the old days back in the Bowery when 'strong arming' was the standard way of doing business or an episode right out of "The Soprano's"!
If you feel strongly about their actions in this charitable cause, then please forward a letter to the following address and include a copy to Publix (their 'partner') as well.
Boar's Head
1819 Main Street, Suite 800
Sarasota, Florida 34236
Publix
3300 Publix Corporate Parkway
Lakeland, FL 33811
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